Business Development

Managing change, with people in the driver's seat

Opting to lead rather than follow in business strategy is crucial, and the agile organization embraces change as an opportunity for innovation while leveraging its key assets: its people and their ideas. This proactive approach ensures that every decision aligns with long-term goals and core values.

Digitalization demands a holistic strategy that integrates goals, operational efficiency, technological advancements, and security. This comprehensive approach ensures that digitalization is not just a part of the business plan, but a driving force behind it.

Effective change management involves guiding teams through transitions with proven methods and tools, fostering a culture where change is viewed as a growth opportunity. Involving employees at every level not only smoothens transitions but also aligns them with the company’s vision.

Setting the stage for sustainable success requires a proactive, strategic approach to business development, a comprehensive digital strategy, flexible project management, and effective change management.

Strategy

The first stage of any change process is to identify the organization’s long-term vigour and value creation. Looking at the current and desired status, initial analyses will support you in creating a strategic platform for the future.

It starts at the management level, identifying and analysing overall opportunities, challenges and improvement needs in your organization, processes and internal connections. A thorough analysis should include studying market conditions, potential growth areas, trends, and competition, as well as examining and structuring risk.

Using this situational analysis and other investigations, our cross-functional teams offer their qualified advice to support you define your strategic platform and apply this to the business - providing you with a long-term perspective.

Structure

Being future-proof implies being in control of the organization's overall picture and having a clear direction. This gives reassurance in any change process, across the organization. A solid structure creates stability, confidence and peace of mind.

 

Whilst identifying the need for change is important, the key to any process is to share an initial understanding of how the changes are to be pursued, taking into account the connections and interdependencies across the organization. Not anchoring this may lead to an inefficient process and escalate rather than solve problems.

 

Change is also about structure. By starting with the situational analysis highlighting strategies, processes, information and systems, and the connections between them, you get the much-needed insights into where there is a critical need for change. This can then be transformed into objectives related to the desired outcome.

 

Our experts apply the current situation and objectives to support you create realizable, viable plans that optimize the positive effects over time. With a detailed flight plan and quality-assured information, you have the basis for a proactive and methodical change process that motivates employees and ensures stakeholder involvement.

Culture

The key to sustainable change is your people. It’s on the individual level that you lay the foundations for lasting effects and build a corporate culture on shared values and objectives.

 

Perhaps the most important stage of the change process, it's all about gaining employee endorsement for the change; encouraging each individual to understand the purpose of the change, feel they're part of the process and enable their ability to influence.

 

With planning and tools, communication and coaching, and training, we support you in strengthening your corporate culture. It is a process of mutual learning, where employees gain knowledge of your goals, while management receives the neccessary feedback to pro-actively tackle potential pitfalls. The long-term benefits are evident - positive and committed employees actively contributing in reaching and fulfilling targets.

 

Our experts are certified and have years of experience incorporating changes in businesses and public sector organizations. Our customized training courses are consultant-led and included in Combitech GROW – our research-based skills development program.

Jesper Lindell

Technology Manager

jesper.lindell@combitech.com

+46 (0)734 18 67 54